Julian’s vision

We teach our children how to read and write, but not how to speak and listen. Conscious listening is rare but never has it been more needed in the world; at the same time, millions miss out on the potential of the amazining instrument we all play – the human voice – and struggle to speak powerfully.

My vision is to transform the world by inspiring people to listen consciously and speak powerfully.

Listening is the doorway to understanding. It is crucial for the survival of democracy and civil society, which rely on enlightened disagreement. Powerful speaking liberates us to make a difference and be known for who we are.

My company, The Sound Agency, has been helping companies to listen better for over a decade. I want to do the same for every person in the world.

My vision in a nutshell: a world that listens consciously and can express itself beautifully.


Julian is a sound and communication expert whose mission is to help people and organisations to listen better and create healthier and more effective sound, including speaking. He is author of the books How to be Heard and Sound Business.

Julian’s five TED talks have been watched more than 100 million times. How to speak so that people want to listen, is in the top 10 TED talks of all time. Julian is regularly featured in the world’s media, and has guested on dozens of top podcasts.

In 2003 Julian founded The Sound Agency – an audio-branding company that asks and answers the question “How does your brand sound?” and works with some of the world’s biggest brands to design their sound. Their agency’s award-winning work has made headlines internationally.

Julian’s love of sound stems from his early experience as a musician. He was a drummer for indie bands The Transmitters, Fish Turned Human and Missing Presumed Dead and recorded vinyl and two 1981 John Peel Sessions.

Before The Sound Agency, Julian spent 30 years working in advertising and publishing. He founded, grew and sold contract magazine publishing agency TPD. Julian lives in beautiful Orkney with his fiancée, multiple world champion martial artist Jane Majendie, and their daughter.


TED talks

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